MOUAWAD FOUR GENERATIONS FOUR GENERATIONS FOUR GENERATIONS

FOUR GENERATIONS

Guided by the endeavors and visions of four generations, Mouawad’s heritage spans more than a century of creations and traditions in masterful jewelry design and watchmaking. Since its inception in Lebanon in 1890, the revered values of the brand have been revived over the years to offer true luxury and refinement to a discerning clientele, penetrating continents across the world.

Download Company Profile
Alain, Fred and Pascal Mouawad Alain, Fred and Pascal Mouawad
Alain MouawadCo-Guardian, Watch Division
Fred MouawadCo-Guardian, Diamond Division
Pascal MouawadCo-Guardian, Retail Division

FOURTH GENERATION

A FUTURE OF INNOVATION

January 1st, 2010 marked a new year, but also the dawn of a new era for Mouawad. This symbolic date was chosen for the handing over of the company reins to the fourth generation of Mouawads, Robert Mouawad’s three sons: Fred, Alain, and Pascal. The visions and endeavors of the Mouawad brothers led the brand’s reputation for excellence to touch new heights with new Guinness World Records and tight connections with A-list celebrities.

Robert Mouawad Robert Mouawad
Robert Mouawad

THIRD GENERATION

FORGING SUCCESS IN NEW MARKETS

Robert Mouawad carried the family’s legacy with an extraordinary affinity for magnificent jewels and intricate watches. In the 1970s, he moved the brand’s headquarters to Geneva and started producing watches under the label of Robergé — an amalgamation of Robert and Geneva.

Under his visionary tenure, Robert established an eminent presence in Europe, Asia, and North America. He acquired some of the world's largest diamonds and secured his place in the history books as one of the diamond industry's biggest players. Through his dynamism, strength, and commitment to the jewelry industry, Robert Mouawad led the family business to international acclaim.

Fayez Mouawad Fayez Mouawad Fayez Mouawad

SECOND GENERATION

JEWELERS TO KINGS

Fayez Mouawad (1917-1990) demonstrated an innate talent for producing works that caught the eye of the country’s elite. Innovation also ran deep in his veins, as he was one of the earliest jewelers to embellish watches with precious stones.

This ambition led Fayez almost a thousand miles away to the Kingdom of Saudi Arabia. What he found on arrival was auspicious: he was one of the first jewelers in the Kingdom to bring luxury watch brands to its shores. His exceptional work soon earned the patronage of the upper echelons of society, helping Fayez to build a strong network of connections and clientele.

David Mouawad David Mouawad David Mouawad

FIRST GENERATION

THE BIRTH OF A TRADITION

Mouawad’s extraordinary journey began when David Mouawad (1865–1951) set out from his homeland, Lebanon in 1890 to spend more than two decades in New York and Mexico learning the craft of watchmaker, goldsmith, and jeweler.

Filled with the spirit of a pioneer, David returned to Beirut in and opened Mouawad’s first workshop in 1908. From here, he combined his day-to-day trade of watch and jewelry repairs with his deeper passion — creating magnificent and intricate clocks as well as fashioning one-of-a-kind pieces commissioned by wealthy clients.