The birth of a tradition - FIRST GENERATION
Filled with the spirit of a pioneer, in 1860 David Mouawad set out from his native Lebanon. His destination was to be the United States and finally Mexico, where he immersed himself in acquiring the craft of watchmaker, goldsmith and jeweler. Returning to his homeland in 1890, he opened a workshop. Beyond the day-to-day watch and jewelry repairs, Mouawad embellished his craft by creating magnificent and intricate church clocks and fashioning one-of-a-kind pieces commissioned by wealthy clients. And thus, a tradition was born and a philosophy founded that would be preserved and respected by generations of Mouawad to come.
Jewelers to kings - SECOND GENERATION
David's skills and craftsmanship were soon inherited by his son Fayez. Like his father before him, Fayez embraced the pioneering spirit and left his home in the "Land of Cedars" to forge a business in Saudi Arabia. He became the first and only foreigner to be granted this privilege by royal decree, a prerogative he passed on to his son, Robert. As jewelers to kings, they fashioned outstanding pieces and unique creations often commemorating exceptional events.
Forging success in new markets - THIRD GENERATION
Robert Mouawad built upon and developed the family vocation, first in Saudi Arabia and then around the world. He broadened his knowledge through exhaustive research into art, craftsmanship and state-of-the-art technology. His tenure, which continues to the present day, has been characterized by company growth, expansion, and the family's permanent quest for perfection. Under his leadership, the Mouawad Group was formally established and a presence established in Europe and North America. The group is continuously expanding with subsidiaries set up around the world. Robert Mouawad's dynamism, strength and commitment to the jewelry industry have assisted him in fulfilling his goals. He was, and still is, dedicated to exploring new directions and setting standards for the industry.
A future of innovation - FOURTH GENERATION
As the fourth generation of this prestigious lineage, Robert's sons have continued to innovate and expand the family business. Fred Mouawad, a graduate gemologist who attended Harvard, launched a venture capital firm, and founded numerous business initiatives around the world including a jewelry trade publication called "Instore". Alain, also sharing the enthusiasm for the family trade, established a line of luxury goods shops in Europe that carry Mouawad products. Pascal, a graduate gemologist with an MBA from the Anderson School at UCLA, meanwhile, traveled the world managing factories and retail stores for The Mouawad Group. In early 1998, Fred and Pascal decided to bring the family tradition of quality and service to a wider public by founding the luxury e-tailor Mondera. Launched in 1999, Mondera represents the unique combination of modern innovation and the Mouawad family's 110 years of experience in the gem and jewelry business.
