Doha - February 23, 2016
Mouawad Shines at the 2016 Doha Jewellery & Watch Exhibition
Held at the Doha Exhibition and Convention Centre (DECC), from February 23rd - 27th, the 5-day exhibition featured Mouawad at Hall 1, Booth number 15. For VIP visitors who required discretion, an exclusive private room was available at the Mouawad booth for complete comfort and privacy. “We are extremely pleased to be a prominent exhibitor at this year’s Doha Jewellery & Watch Exhibition. We trust this fair is the ideal venue to showcase some of our finest collections and enchant our visitors with outstanding offerings,” said Co-guardian of Retail Division, Pascal Mouawad.
This year, Mouawad showcased an array of products meticulously designed and crafted by the brand’s skilled team of experts. These included one-of-a-kind masterpieces and high jewellery handcrafted with the finest, most unique diamonds and coloured gemstones. Also on display were Mouawad’s boutique collections of iconic and glamorous jewellery crafted from 18K gold, platinum and set with diamonds, rubies, emeralds, sapphires and other colored gemstones.
Another major standout was a unique collection of wedding sets and bridal jewellery. These iconic pieces meet the highest quality standards. As a prestigious Diamond House through its joint venture company, Premier Diamond Alliance, trusted with a De Beers Sightholder designation, Mouawad controls the entire supply chain, from sourcing right through to the finished product. “Our diamonds are manufactured from the rough and transferred to Mouawad Diamond Factory for sorting, cutting, and polishing. Each stone is then artistically worked and laid in stunning settings to serve as a token of everlasting love,” added Pascal Mouawad.
Enthusiasts of horology have not been forgotten, and Mouawad’s Grande Ellipse, La Griffe and La Classique collections were available to garner admiration. Combining Swiss watchmaking traditions with superb materials, sleek designs and remarkable complications, customers were also be offered a new, compelling dimension to the brand’s most prestigious timepieces with the debut of Grande Ellipse Réveil featuring a mechanical alarm function and Grande Ellipse Chrono Mono Poussoir featuring the first self-wound chronograph movement manufactured by Mouawad Genève.
MOUAWAD – Enchanting customers with magnificent jewels since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewellers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad’s and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
For further information please contact:
Senior Communications Executive – Havas PR Middle East