Mouawad - November 30, 2015
Mouawad Introduces New Gemstone Classics
Mouawad’s Gemstone Classics Collection brings dazzling variety in a trio of interchangeable stones
Cleverly crafted with an interchangeable center stone, this stunning take on classic design provides the instant freedom and versatility that comes with the choice of a ruby, diamond and sapphire center stone – all in one. A business meeting may call for the pure and simple sparkle of a diamond, while a lunch with the ladies would call for the warm, azure glitter of a sapphire. And for a dinner date, the alluring glow of a ruby lends a dressy touch. Mouawad understands that women long for flexibility in fashion, and the Gemstone Classics Collection’s trio of stone options makes it a multitalented jewelry range that’s fabulous for any occasion.
Included are pendants and earrings, handcrafted with 18K rose and white gold, sapphires, rubies and diamonds. Says Pascal Mouawad, CEO, Retail Division: “Create your own bevy of beautiful looks with its marvelous, interchangeable options in diamond, ruby and sapphire, a feature that makes this collection three times more extraordinary. You may also be inspired to give pieces from this unique Collection as a gift to someone special…”
For more than a century Mouawad has been creating jewellery of unsurpassed beauty. Mouawad pieces are worn by royalty, celebrities and collectors, and are coveted by all for their masterful design, superb quality and breathtaking refinement. Earlier this year Mouawad celebrated its 125th anniversary, reflecting on its considerable growth and achievements since it first started out as a family-owned business. Today, Mouawad is a globally reputed brand that continues to set the trends and capture the hearts of generations, with styles, hues and designs that become an intrinsic and treasured part of life’s most precious and memorable moments.
MOUAWAD – Enchanting customers with magnificent jewels since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewellers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad’s and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
For further information please contact:
Senior Communications Executive – Havas PR Middle East