Amman - January 31, 2016
Mouawad Revamped Boutique Opens in Jordan
The latest addition to Amman, Jordan’s luxury shopping landscape is the new, ultra sleek Mouawad boutique, which has recently reopened at Le Royal Hotel after months of major refurbishment. The revamped showroom is now in line with all of Mouawad’s new generation boutiques.
Commenting on the opening, Pascal Mouawad explained, “We are extremely pleased to announce that our new generation boutique is now reopen for business at Le Royal Hotel, Amman. Not only does the renovation of this boutique build on Mouawad’s continuous expansion and growth in the region, it also captures the forward-looking vision as to how the brand enchants its customers
The new generation boutique concept was first introduced by the brand’s co-guardians, Fred, Alain and Pascal when they took over the helm of Mouawad in 2010. Its aim is to capture and epitomize the very essence of the brand, starting from the innovative displays and décor to the highest levels of quality and service. “We believe that patrons to our boutique will enjoy a memorable and unique shopping experience that is quite special and unlike any other,” adds Pascal Mouawad.
The experience at the Amman, Jordan store is one of enchantment, surrounded by the elegance of the distinctive décor in the Mouawad corporate colors of grey and gold, and signature design elements that embody the artistry and craftsmanship characteristic of the brand. Amid this sophisticated and welcoming ambience, customers are invited to discover stunning Mouawad creations ranging from glamorous Boutique Collections to magnificent high jewelry and Swiss-made watches. The boutique also has the added advantage of a dedicated watch area, where visitors can discover the exclusive range of limited edition handcrafted signature Mouawad timepieces, as well as a bridal corner, where brides-to-be can explore a breathtaking choice of jewelry with personalized advice.
MOUAWAD – Enchanting customers with magnificent jewels since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewellers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad’s and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
For further information please contact:
Senior Communications Executive – Havas PR Middle East