Al Khobar - January 31, 2016
New Mouawad Boutique Opens in Al Khobar
The 126-year old renowned diamond house, Mouawad has opened a glittering new boutique at the Al Rashid Mall in Al Khobar, Saudi Arabia. The event brings the total number of Mouawad boutiques in Saudi Arabia to three, with a fourth slated to open at the Kingdom Centre in Riyadh later this year.
The new showroom located on the first floor of Al Rashid Mall is a new generation boutique that offers an uplifted approach to the brand, as envisioned by the company’s co-guardians Fred, Alain and Pascal Mouawad after taking over the stewardship in 2010. Pascal Mouawad explains, “We are delighted to announce the opening of what we call our ‘new generation’ boutique in Al Khobar. Not only does this boutique reflect Mouawad’s continued expansion and growth in the region, it also captures the forward-looking vision as to how the brand enchants its customers.”
The new generation boutique concept aims at capturing and bringing to life the very essence of the brand in every nuance and subtle detail, from the displays and décor to the highest levels of quality and service. The idea is to ensure that visitors have the opportunity to truly enjoy and immerse themselves in the Mouawad brand experience. Adds Pascal Mouawad, “We have taken great care to create a boutique that reflects in every way the luxury and careful refinement of Mouawad. We want our clients to have a memorable and enchanting experience unlike any other, and we believe we have achieved this.”
Visitors to the Al Khobar boutique can look forward to the stylish elegance of distinctive décor in the Mouawad corporate colors of grey and gold. They will also enjoy the sophisticated and welcoming ambience, a worthy setting in which to explore Mouawad’s creations ranging from Boutique Collections, to magnificent high jewelry and Swiss-made watches. The boutique also has the added advantage of a dedicated watch area, where visitors can discover the exclusive range of limited edition handcrafted signature Mouawad timepieces, as well as a bridal corner, where brides-to-be can explore stunning creations with for a personalized advice. For VIP visitors who require discretion, an exclusive private room is also available on one side of the showroom for complete comfort and privacy.
MOUAWAD – Enchanting customers with magnificent jewels since 1890
Led by 4th generation Co-Guardians, Fred, Alain & Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust and relationships. Mouawad designs, manufactures and sells its own exclusive jewellery and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewellers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance.
Diamonds and gemology have always been a passion for the Mouawad’s and besides being renowned for fine jewellery and timepieces, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family’s on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records four times with their most recent award for the Mouawad L’Incomparable Diamond Necklace—the most valuable necklace in the world ($55M)—featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carats). In 2010 Guinness awarded Mouawad for creating the most valuable handbag in the world—the Mouawad 1001 Nights Diamond Purse ($3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made ($11M), and in 1990 a GWR was awarded for the Mouawad Splendor—at the time, the most expensive single pear-shaped diamond in the world ($12.8M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 123 year old brand with the mission of continuing the rich heritage of creating fine jewellery and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
For further information please contact:
Senior Communications Executive – Havas PR Middle East