Press Releases Mouawad debuts the Mouawad Charms collection Perfectly precious charm bracelets celebrating love and enchantment August, 2011: The recent re-emergence for charm bracelets in both Europe and North America has sparked a new trend in this age-old tradition. To celebrate this resurgence of interest and popularity in charm bracelets, Mouawad has designed its bracelet and a select set of decorative pendants and trinkets that merges the vintage with its signature contemporary appeal. Mouawad Charms are a delightful offering of adornments for daughters – perfect first pieces, for first photos – or fashion statements for young teens. Celebrating love and all things childlike, these delicate and timeless bracelet and charms are destined to be cherished and passed down as family heirlooms. The Mouawad Charms were designed and produced to signify the important, cherished symbols in girls’ lives and include teddy bears, hearts, flowers and even an evil eye: a traditional charm worn for centuries to ward off evil spirits. Both elegant and iconic, Mouawad Charms are a perfect way for young girls to express their style and enjoy the latest charm bracelet vogue. The bracelet is hand-crafted with 18k white gold and ready to be adorned with a variety of gold, diamond, topaz, ruby, enamel and pearl charms to capture those precious moments of childhood that parents, children and teens will treasure for years to come. Mouawad Charms will be available at all Mouawad Boutiques staring August, 2011 at prices ranging from approximately $150 to $1,030 USD.