Royal Jewellers come to a high street near you! London, Bond Street jewellers “Mouawad” are expanding their UK distribution network by offering their exclusive collections to haute couture retailers countrywide.

Mouawad's legacy dates back to 1890 when the family patriarch, David Mouawad, supplied important jewels to royal houses and socialites. Today, Mouawad is still family run and is completely vertically integrated, sourcing diamonds and coloured gemstones, designing collections and manufacturing them in factories around the world. Mouawad have 23 stores in 12 countries including boutiques in London, Geneva and Cote D’Azure in Europe. In the United States, Mouawad merchandises their signature collections in Neiman Marcus, Saks Fifth Avenue and select high-end independent retailers.

Mouawad have relationships with some of the most important royal families and celebrities from around the globe. They are continually attending to the jewellery demands of superstars such as Kylie Minogue, Elizabeth Hurley and Holly Vallance to name a few. Most recently Mouawad were asked to design the 2002 “Fantasy Bra” for Victoria’s Secret, spearheading the winter sales campaign. The bra, crafted by Pascal Mouawad, consists of 1,150 exquisitely cut rubies (150 carat total weight) and 1,600 emeralds (110 carats total weight), creating a brilliant garden of roses and leaves. At the centre of the French demi bra is the flawless, 60-carat, pear cut Mouawad-Mondera Diamond, one of the most famous diamonds in the world. The bra is worth a staggering ?12 million and was modelled at last week's fashion show by sexy supermodel , Karolina Kurkova.

Strong celebrity relationships and a great reputation for artistic excellence and quality have earned Mouawad ever-increasing visibility in the marketplace. Mouawad's groundbreaking distribution campaign will be executed by representative Dermot Dennehy. He will be targeting the high-end market of department stores and independent retailers throughout the British Isles. For further information please contact Dermot Dennehy
Prospero,
Strategic Planning and Development Limited.
0044 (0)1732 368500 (direct)
0044 (0)7788 417419 (mobile)
0044 (0)1732 773979 (fax)
prospero@anteach.demon.co.uk