The familiar clover shape returns with new color, texture and scale
Date: 8 March 2006
Contact:
Randi Molofsky
212.981.0233
randi@mouawad.com
New York-Building on her reign as one of the world's premiere supermodels, Heidi Klum is setting her own fashion trends with the evolution of her signature jewelry line, The Heidi Klum Collection for Mouawad. The newest pieces offer fashion-conscious customers a new twist on the collection's recognizable clover design.
What began as simple pendants, earrings and necklaces of 18-karat gold or pav? diamonds has now matured into a full line of fashion accessories ranging from chandelier earrings to charm bracelets to multi-strand necklaces-all stamped with Heidi's design aesthetic and Mouawad's dedication to detail and quality. The newest pieces reflect a shift to a mini-clover, some in 18-karat yellow gold in a flat, graphic interpretaion; and others with outlines in micro-pav? diamonds that highlight negative space and openness.
This new, highly graphic rendering of the traditional clover puts a modern twist on a classic collection. Details including finishes-whether matte, brushed or high-polish-allow the collector to personalize their purchases by choosing jewels that reflect their individual tastes.
In addition to the expected earrings, bracelets, necklaces and rings; the updated line now offers a variety of unusual and personal pieces. From a stunning, functional perfume bottle/pendant created in 18-karat gold and diamonds to Zodiac charms that represent every month of the year, the collection is geared toward a unique perspective on fashion.
"Jewelry is a really personal accessory-it should reflect your personality, your lifestyle, and become something that has real sentimental value," Heidi explains. "I hope that people enjoy wearing the jewelry as much as I enjoy designing it, because I really do put a lot of myself-a lot of thought and care-into it."
As in demand as ever for photo shoots, Heidi also returned as host of Bravo's hit "Project Runway" for a second season in December 2005. The reality show features Heidi wearing all of the newest pieces from the Heidi Klum Collection for Mouawad, once again reinforcing the brand's image with the fashion-conscious customer. Look for a big Heidi Klum for Mouawad story to break this spring!
