Mouawad has launched a new campaign “Celebrating the Origin of Natural Diamonds”, presenting two new videos artfully showcasing the beauty of natural rough stones.
The campaign is inspired by the belief that every Mouawad diamond shares an origin worth celebrating. As natural diamonds, these gemstones are born of the Earth, and then in the hands of Mouawad master craftsmen they unlock their true potential: to be extraordinary.
The two videos each feature one incredible rough diamond - a South African yellow diamond weighting over 140 carat, and a colorless and flawless South African white diamond weighting 95 carat.
Fourth generation Mouawad Co-guardians Fred, Alain and Pascal Mouawad commented: “At Mouawad, we only source natural diamonds and believe that this natural origin is truly worth celebrating. For each natural diamond, the story of its creation begins millions of years ago deep inside the Earth. Once in the hands of Mouawad, a new journey for each diamond begins, involving impeccable craftsmanship that has been passed down from generation to generation.”