Guided by the endeavors and visions of five generations, Mouawad’s heritage spans more than a century of creations and traditions in masterful jewelry design and watchmaking. Since its inception in Lebanon in 1890, the revered values of the brand have been revived over the years to offer true luxury and refinement to a discerning clientele, penetrating continents across the world.Download Company Profile
INCREASING RELEVANCE AND MAKING THE WORLD BETTER
With the dawn of the second decade of the 21st century, Mouawad entered a new phase with the welcoming of the fifth generation to the family business. Jimmy Mouawad, the son of fourth generation Co-guardian Fred Mouawad, and Anastasia Mouawad, the daughter of fourth generation Co-guardian Alain Mouawad, bring with them a fresh impetus to Mouawad’s commitment to making the world a better place, through the launch of the Mouawad Diamond Impact Fund, and its belief in inspiring positivity through meaningful engagement.
EMBRACING INNOVATION AND VERTICAL INTEGRATION
January 1st, 2010 marked a new year, but also the dawn of a new era for Mouawad. This symbolic date was chosen for the handing over of the company reins to the fourth generation of Mouawads, Robert Mouawad’s three sons: Fred, Alain, and Pascal. The vision and endeavors of the Mouawad brothers led the brand’s reputation for excellence to reach new heights, with the vertical integration of the business furthering Mouawad’s dedication to ‘Crafting the extraordinary’.
FORGING SUCCESS IN NEW MARKETS
Robert Mouawad carried the family’s legacy with an extraordinary affinity for magnificent jewels and intricate watches. In the 1970s, he moved the brand’s headquarters to Geneva and started producing watches under the label of Robergé — an amalgamation of Robert and Geneva.
Under his visionary tenure, Robert established an eminent presence in Europe, Asia, and North America. He acquired some of the world's largest diamonds and secured his place in the history books as one of the diamond industry's biggest players. Through his dynamism, strength, and commitment to the jewelry industry, Robert Mouawad led the family business to international acclaim.
JEWELERS TO KINGS
Fayez Mouawad (1917-1990) demonstrated an innate talent for producing works that caught the eye of the country’s elite. Innovation also ran deep in his veins, as he was one of the earliest jewelers to embellish watches with precious stones.
This ambition led Fayez almost a thousand miles away to the Kingdom of Saudi Arabia. What he found on arrival was auspicious: he was one of the first jewelers in the Kingdom to bring luxury watch brands to its shores. His exceptional work soon earned the patronage of the upper echelons of society, helping Fayez to build a strong network of connections and clientele.
THE BIRTH OF A TRADITION
Mouawad’s extraordinary journey began when David Mouawad (1865–1951) set out from his homeland, Lebanon in 1890 to spend more than two decades in New York and Mexico learning the craft of watchmaker, goldsmith, and jeweler.
Filled with the spirit of a pioneer, David returned to Beirut in and opened Mouawad’s first workshop in 1908. From here, he combined his day-to-day trade of watch and jewelry repairs with his deeper passion — creating magnificent and intricate clocks as well as fashioning one-of-a-kind pieces commissioned by wealthy clients.