London, United Kingdom

OCTOBER 1, 2023

International luxury jewelry and watchmaking House of Mouawad has the pleasure of announcing the opening of a new boutique in Belgravia, London. Situated at the five-star luxury Peninsula Hotel, the new boutique represents a milestone in the brand’s illustrious history spanning more than 133 years. 

Mouawad's London flagship boutique debuts a new design that reflects the ethos of 'crafting the extraordinary.' Stepping inside, visitors are transported into the world of Mouawad—a sanctuary where jewels take center stage. The ambiance echoes the rich history and heritage of Mouawad, evoking opulence and elegance with a fresh and uplifting contemporary luxury feel. Distinct elements hint at Mouawad's Mediterranean roots, with a play of light and shadow reminiscent of the Levantine sun, gentle olive-leaf tones, and terracotta ochres, infusing a subtlety and sense of luxury unique to Mouawad. Upon entering, the gaze is drawn to the high jewelry focus point—a captivating showcase of masterpieces, highlighting the pinnacle of Mouawad's craftsmanship. A dedicated bridal area meanwhile embraces a poetic essence, while a private suite offers an intimate space amid which clients can explore its extraordinary creations. Alongside this, the brand introduces its luxurious online boutique, seamlessly merging timeless elegance with digital convenience and extending the omnichannel experience to new horizons.

Guided by the endeavors and visions of five generations of family, Mouawad’s heritage spans more than a century of creations and traditions in masterful jewelry design and watchmaking. Since its inception in Lebanon in 1890, the brand has penetrated continents across the world while earning renown for its dedication to ‘crafting the extraordinary’. This dedication has earned Mouawad five Guinness World Records, as well as achieving world records for its crafting of diamonds.

In a joint statement, the fourth-generation Co-guardians, Fred, Alain, and Pascal Mouawad, remarked: "Our family's heritage is deeply intertwined with a commitment to crafting the extraordinary, and with the unveiling of our new London boutique, we bring this legacy to the heart of one of the world's most vibrant cities. The new boutique design embraces both our rich past and the boundless possibilities of the future. We are excited to share this significant milestone, symbolising our ongoing dedication to excellence and creativity."