Mouawad proudly inaugurates a new chapter in its illustrious history with the opening of its first boutique in Thailand, located at The Emporium. This landmark milestone reaffirms the House’s enduring philosophy of ’Crafting the Extraordinary’ and its commitment to fostering deeper connections with discerning clientele in Asia, a region that continues to inspire its creations through its rich cultural heritage, traditions, and profound appreciation for beauty.

Founded in 1890, Mouawad has become a global symbol of artistry, heritage, and rarity. For over four generations, the House has created exceptional masterpieces for royalty, high society, and jewelry connoisseurs, establishing a presence in some of the world’s most prestigious luxury capitals. Renowned for its unmatched expertise with rare gemstones, Mouawad holds multiple Guinness World Records for extraordinary creations, including some of the largest and most valuable diamonds ever set. Mouawad continues to epitomize excellence in fine jewelry, presenting collections that resonate with discerning clients across generations, ensuring the House’s allure remains both timeless and universally captivating. 

To commemorate the Bangkok boutique opening, Mouawad will present the complete ‘Sun on the Seven Wonders’ Masterpiece Collection, an odyssey paying tribute to the world’s most iconic landmarks. The collection is inspired by the timeless journey of the sun as it revolves around each wonder, illuminating their majesty. In homage to this symbolism, each creation features a radiant yellow diamond at its center, embodying the sun’s brilliance and its eternal role as a source of light and life. All three chapters will be revealed together, allowing Asia to witness the collection’s full brilliance before any other region. This extraordinary showcase brings to life Mouawad’s unrivaled artistry, narrative vision, and timeless craftsmanship. “The opening of our Bangkok boutique not only celebrates the city’s standing as a cultural and luxury gateway, but also honors our enduring relationship with Asian clientele, whose appreciation for artistry and heritage continues to inspire the House,” said Fred Mouawad, Co-guardian of the House.

The boutique’s new identity draws inspiration from natural Mediterranean elements — featuring warm terracotta tones, graceful arches, and subtle olive branch motifs — each echoing Mouawad’s legacy of enduring beauty and excellence. At its heart lies the olive tree, a living symbol of deep roots, wisdom, and continuity. Just as the olive tree endures for centuries, flourishing with grace and abundance, so too does Mouawad’s heritage thrive across generations. This reimagined space, first envisioned at Mouawad’s London boutique, stands as a flagship expression of the Maison’s renewed vision: a sanctuary where timeless artistry, Mediterranean soul, and modern elegance are seamlessly intertwined.

Mouawad’s High Jewelry further exemplifies this artistry, conceived as extraordinary works of art for discerning clients whose passion for exceptional jewelry sets them apart. Among its most recent triumphs is the ‘Wings of Wonder High Jewelry set’, a dazzling ode to freedom and transformation, where the delicate beauty of butterfly wings is reimagined through over 350 hours of meticulous craftsmanship. Equally remarkable is the ‘Windflower’ set, a rare and poetic creation that embodies once-in-a-lifetime love, featuring an exceptional 30.71-carat blue sapphire embraced by more than 100 carats of diamonds, designed in the exquisite form of a singular blue blossom.

Bridging heritage with modernity, Mouawad’s Fine Jewelry line offers creations that resonate with younger generations while remaining timeless companions for every day. Collections such as ‘Flower of Eternity’ celebrate everlasting love through three intertwined hearts, ‘Wings of Wonder’ captures the transformative beauty of nature in a wearable form, and ‘Love M’ immortalizes life’s most treasured moments through designs that are as emotive as they are elegant. Together, these collections embody Mouawad’s enduring philosophy of Crafting the Extraordinary, blending artistry, emotion, and beauty into jewels that transcend time.

This September, Mouawad proudly expands its global retail footprint with the unveiling of its first flagship boutique in Asia. Located in the heart of Bangkok, the new boutique, located on the Ground Floor of Emporium Mall, offers an exclusive, world-class experience, inviting clients to discover the House’s international collections within a refined setting. With this milestone, Mouawad draws closer to its Asian clientele, whose deep passion and appreciation for artistry and creativity resonate seamlessly with the brand’s enduring ethos.