Mouawad proudly unveiled its newly renovated boutique at The Dubai Mall, marking a significant milestone in the brand’s rebranding journey. Inspired by its rich Mediterranean roots and centuries-old traditions, the boutique now reflects a harmonious blend of timeless elegance and contemporary sophistication.

The boutique’s new identity draws inspiration from natural Mediterranean elements—featuring warm terracotta tones, graceful arches, and subtle olive branch motifs—each echoing Mouawad’s legacy of enduring beauty and excellence. This reimagined space mirrors the concept first introduced at Mouawad’s London boutique, serving as a flagship expression of the Maison’s renewed vision.

“This reopening is not just a celebration of a new boutique—it is a reaffirmation of our heritage, values, and commitment to the extraordinary,” said Fred Mouawad, Co-Guardian of the Maison. “As one of the few remaining family-owned jewelry houses in the world, we take pride in honoring our five generations of craftsmanship while continuing to innovate and inspire. Dubai and the wider GCC region are integral to our story, and we are thrilled to begin this new chapter in a city that so deeply resonates with our brand's spirit.”

With this reimagined space, Mouawad reaffirms its position at the forefront of luxury and artistry. As the Maison continues to expand and evolve, it remains deeply rooted in its heritage while embracing the promise of the future.