Positively beautiful: Mouawad unveils the Mouawad Miss USA 2020 Crown

November 7, 2020

At an exclusive reveal reception at Graceland, Memphis, Tennessee, Fourth generation Mouawad Co-guardian Pascal Mouawad unveiled the Mouawad Miss USA® Power of Positivity Crown before an audience of VIPs and in the presence of Paula M. Shugart, President of The Miss Universe Organization.

The crown is a unique, bespoke work of extraordinary craftsmanship that carries with it a vital message enshrined in its title and design: that by uniting and sharing positivity we generate the momentum from which to build a better future.

The Mouawad Miss USA 2020 Power of Positivity Crown follows in the prestigious footsteps of the Mouawad Miss Universe 2019 Power of Unity Crown, arising from the partnership between Mouawad and The Miss Universe Organization. As such, the crown is inspired by the values of the Miss Universe Organization, featuring motifs of petals, leaves and vines, crafted in 18-karat gold and set with white diamonds, to represent communities whose bonds unite them in the same purpose of empowering one another to become a force for good.

For the Mouawad Miss USA 2020 Power of Positivity Crown, the flag of the United States is evoked through star motifs that symbolize the star quality within all women to create a brighter future. The crown’s centerpieces, five blue tanzanite gemstones haloed by diamonds and complemented by ruby, blue sapphire and tanzanite, shimmer with an effervescence that evokes positivity. The selected gemstones embody the colors of the flag while also reflecting the values associated with these colors: red for strength, white for the goodness within all of us, and blue for a just and equal society, with opportunities for all.

To celebrate the unveiling of the Mouawad Miss USA Power of Positivity 2020 Crown, Mouawad released a special augmented reality filter for its Instagram followers, allowing them to virtually try on the crown and create their own stories featuring it. To access the filter for the Mouawad Miss USA Power of Positivity 2020 Crown, click here.